Wisconsin Department of Tourism – Real Fun | Executive Creative Director, Copywriter
Description
Wisconsin is unlike any other state in the Midwest. Michigan owns nostalgia. Illinois owns, well, Chicago, And Minnesota owns flannel – kidding, they own a rugged outdoor lifestyle. Spend one minute in Wisconsin and you discover right away that the people, the festivals, and the all-around vibe is FUN. Wisconsin owns ‘fun’. Sometimes the most obvious organizing concepts are right in front of us. You just have to be open to seeing them and building off of them.
In addition, what is one of the most fun things you can do in Wisconsin? Visit a supper club. We not only brought the supper club to Chicago in a fun way, we literally built one in Lambeau Field to introduce Bears fans to our brand of fun.