Description

Wisconsin has a unique brand of fun unlike any of the other surrounding states. It’s been said that when people are coming to Wisconsin it feels like you’re a kid again going to summer camp. Well, why not make our camp cover the entire state?

We covered Chicago with our fun Obie Award winning Camp Wisconsin campaign, but we also did a social listening campaign during Summerfest, the countries biggest music festival, and responded to people in real time with custom made digital badges. The results not only won awards, but the personalized invitation to the State had everyone talking and rooms booked.