ThedaCare | Role: Executive Creative Director, Copywriter, Strategy
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ThedaCare - It's About Time
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ThedaCare - Digital/Social
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ThedaCare - It's About Time - Radio
Description
Far too often in healthcare when talking about cancer or trauma the place that hospitals feel the most comfortable in messaging is by playing it safe. They don’t want to rock the boat internally. Well, in healthcare, safe is the enemy of great.
We went brave, emotional and honest. The results were outstanding. The press was all over it. But perhaps the most rewarding part was hearing that when a person recently diagnosed with cancer saw this work, they took their treatment to ThedaCare.