Description

Fleet Farm was an old stodgy brand that needed an entire facelift and streamlined system to communicate both what they sell and the breadth of sales they have to both existing markets and new markets.

The solution was to create a creative messaging formula and shoot an entire library of footage to keep pace with the demands of retail.

The results were staggering. KKR & Co. who purchased Fleet Farm in 2016 saw sales skyrocket and brand perception went from old to hip.